Artificial intelligence in the creative and cultural industries
- 13 May
- from 8.30 am
- Théâtre du Crochetan, Monthey
Explore how artificial intelligence is disrupting, questioning and stimulating the creative and cultural industries. Between technological opportunities and artistic challenges, take part in this inspiring day, rich in exchanges and discoveries.
Practical information
Why should you participate?
This event is the ideal opportunity to decipher the potential of AI applied to the creative industries. Meet pioneers in the sector, discover innovative projects and gain a clear vision of the concrete impact of artificial intelligence in your field. Leave with new ideas, valuable contacts and a fresh outlook on the future of your business.
The programme…
A day packed with fascinating talks, concrete examples, interactive demonstrations and stimulating discussions. Among the highlights: an exclusive look at the concrete applications of AI in cinema, music, visual art, cultural heritage and even 3D animation. Discover, test and question the latest technological innovations.
For whom?
This event is aimed at anyone with an interest in the creative and technical industries, whether they work in them or not. Artists, designers, directors, musicians, engineers, technicians, researchers or simply enthusiasts: if you want to understand, explore or debate the role of AI in your sector, this is the day for you!
Getting there
The event will take place at the Théâtre du Crochetan in Monthey (Avenue du Théâtre 9, 1870 Monthey).
BY TRAIN
- CFF railway station – Monthey-Gare stop (7 minutes on foot)
- AOMC station – Monthey-Ville stop (1 minute on foot)
BY CAR
- From Lausanne, St-Triphon-Monthey motorway exit
- From Sion, Bex motorway exit
PARKING
- Cotterg car park (covered) — Avenue du France 8, 1870 Monthey
- Cotterg car park (outside) — Avenue du France 8, 1870 Monthey
- Town Hall Car Park — Place de l’Hôtel-de-Ville 9, 1870 Monthey
- More information directly on the Théâtre du Crochetan website
PEOPLE WITH REDUCED MOBILITY
- An adapted parking space is available at the rear of the Theatre (access from Avenue du Crochetan).
- Drop-off is authorised in front of the Theatre on Avenue du Théâtre.
- Our theatre is equipped with a lift.
- We are at your disposal for any further information on 024 475 79 11
Discover the speakers
Discover the inspiring faces and talents that will be enlivening the day.
The day's programme
From 8.30am
Welcome of participants
09:00
Welcome speech by Joël Rossier and Léonard Dayer, PRISM
09:15
‘AI for music’ by Matteo Sorci, Dell Technology
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Explore the fascinating intersection of artificial intelligence and music creation in this interactive presentation. Discover how AI is transforming music composition, production and experience, from basic algorithms to sophisticated neural networks, while addressing the technical challenges and ethical issues raised by this revolution.
10:00
‘AI at the service of cultural sites: feedback from the Château de Chillon’, by Marta Dos Santos, Fondation du Château de Chillon
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Marta dos Santos will present the implementation of the AskMona chatbot at Chillon Castle: why this project, how it was deployed and what the benefits are for visitors and the site team.
10:45
Break and networking
11:15
‘A Clockwork Hollywood? The Role of AI in Filmmaking’, by Sami Arpa, Largo.ai
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In this talk, we will explore the growing influence of artificial intelligence in the movie industry. From scriptwriting and visual effects to AI-generated performances, Hollywood is increasingly embracing AI-driven tools. But does this technological revolution enhance artistic expression, or does it threaten the authenticity and creativity that define cinema? We will examine the benefits, challenges, with specific examples from Largo.ai, showing whether the industry’s future is a blend of human and AI – or a “clockwork” system that blocks true creativity.
12:00
Academic expertise in the Valais in the field of AI, by Sylvain Calinon (IDIAP), Antoine Widmer (HES-SO – Institut Informatique), Tim Meylan (édhéa)
12:30
Lunch break, in the form of a buffet dinner
14:00
Presentation of creative projects that use AI
‘Questioning AI to fuel artistic reflection and free oneself from technical constraints’, by Samy Abou El Ainin
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Samy Abou El Ainin explores how to collaborate with AI to enrich his artistic reflection while overcoming technical constraints. Through the presentation of his work created for the 125th anniversary of Le Nouvelliste, he illustrates the potential of artificial intelligence as a tool for inspiration and creation in the cultural industries.
‘Data processing for 3D animation’, by Adrien Kaeser
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Adrien Kaeser, motion designer at EDHEA, will lead a workshop exploring how artificial intelligence can facilitate data processing in 3D animation. Through concrete examples and practical experiments, he will demonstrate the creative potential of AI to enrich and reinvent motion design and animation.
14:45
‘User surveys moderated by AI for the development of video games’, by Matthieu Saussaye
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How artificial intelligence can revolutionise customer interviews by replacing 1-1 interviews with faster and more in-depth interviews with beta video game players. He will highlight the advantages of this approach for refining game development and better understanding the public’s expectations. A session not to be missed for those interested in innovation and the impact of AI on the video game industry.
15:15
Demonstration of the portrait robot drozBot, by Sylvain Calinon and Jérémy Maceiras, Idiap Research Insitute
15:30
Break
16:00
‘Looking the AI in the Eye ’, by Jonas Wyssen
(in english)
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Accompany digital conceptual artist Jonas Wyssen in his works exploring artificial intelligence. Not only are they created using AI tools, they also examine one of the most topical subjects through art, offering participants a new perspective on this theme.
16:45
‘Increased creativity: innovating through scientific research’, by Antoine Widmer, Professor at the University of Applied Sciences and Arts
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Dive into an immersive world (augmented reality, deepfake, etc.) and discover how scientific research supports creative innovation. This workshop explores the latest technological advances and their application in the creative industry, offering new perspectives to stimulate your imagination, transform your projects and explore new frontiers.
17:15
Wrap up of the day and conclusions, by Matteo Sorci, Dell Technology, Joël Rossier and Léonard Dayer, PRISM
17:30
Aperitif
