At the PRISM Conference, the Valais-based studio Arcanel presented an interactive installation, an immersive work in which participants’ movements generated floating letters, transforming their bodies into a visual language. This was a first for Arcanel and a perfect synthesis of its creative approach, which combines aesthetics, emotion, technical mastery and vision.
Based in Sion, Arcanel is a creative and versatile film and audiovisual content production studio. It designs films, photos, motion design, architectural mapping and interactive installations. For Arcanel, images are never an end in themselves. It is a starting point for telling stories, communicating and engaging the audience in a different way. Presented in May at the PRISM Conference on artificial intelligence, the Valais-based studio’s first interactive installation that reacts to movement is an experience where body, code and narration come together. Developed on TouchDesigner, this work questions the relationship between language, technology and image. ‘We wanted to give typography a living form. To explore that moment when gesture becomes word, when image becomes narration,’ says Shams Abou El-Enein, founder of Arcanel and designer of the project.
Creating a visual language
This project marks a shift towards interactivity, but above all reflects Arcanel’s approach to its work. To create an immersive work or a film, the Sion-based studio focuses on three pillars: cinematic aesthetics, narrative emotion and technical mastery of the entire production chain. From writing to casting, filming to motion design, sound design to post-production, everything is done in-house. ‘This allows us to achieve artistic consistency, consistent quality and true responsiveness,’ explains Shams.
A requirement welcomed in Los Angeles
This approach has not gone unnoticed. Arcanel recently received a Silver Award at the US International Film & Video Awards in Los Angeles for a corporate film produced for Univerre.
This prestigious award sees hundreds of productions submitted to a jury of international experts each year, with only the very best films receiving recognition.
This award highlights what the installation at the PRISM Conference perfectly illustrates: the studio’s attention to detail, aesthetic research and constant monitoring of visual and technological trends, all of which are put at the service of the message.
A local commitment to the future
Based in Sion, Arcanel anchors its development in a strong local commitment. The studio trains apprentices and chooses to collaborate with Valais-based talent and service providers. ‘People helped me when I was starting out. Now it’s my turn,’ says Shams.
By investing in training and in the Valais Films Association, Arcanel is actively helping to structure a growing audiovisual industry in Valais. Developing a local ecosystem also means offering opportunities to the next generation.
As a bonus
Find out more: www.arcanel.ch
Follow Arcanel: @arcanel_studio (Instagram) | Arcanel Studio (LinkedIn)
