{"id":30745,"date":"2024-01-25T16:31:44","date_gmt":"2024-01-25T15:31:44","guid":{"rendered":"https:\/\/prism-vs.ch\/domaine-icc\/advertising\/"},"modified":"2025-12-18T17:00:25","modified_gmt":"2025-12-18T16:00:25","slug":"advertising","status":"publish","type":"domaine-icc","link":"https:\/\/prism-vs.ch\/en\/domaine-icc\/advertising\/","title":{"rendered":"Advertising"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Advertising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t<\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Definition and description<\/span>
of the industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tThe advertising industry focuses on the creation and dissemination of promotional messages to influence consumer behaviour. It's a field that combines creativity and strategy to capture attention, spark interest and inspire action. It uses a variety of media, including digital, print, outdoor, television and radio, to deliver targeted brand messages. \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\n\t\n<\/svg>\t\t<\/div>\n\t\t\t\t
\n\t\t\t\n\t\n<\/svg>\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Key steps and players
in the value chain<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

1.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Research and strategic planning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Identifying target audiences and understanding their behaviour in order to formulate effective communication strategies.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t
Actors <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Market analysts, strategic planners.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

2.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Creation and design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Design and production of creative content for advertising campaigns. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t
Actors <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Art directors, copywriters, graphic designers.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

3.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Media production<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Production of advertising content adapted to different media, such as television commercials or posters. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t
Actors <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Producers<\/span>, directors<\/span>, photographers<\/span>.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

4.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Purchase of advertising space<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Purchase of physical (magazines, billboards, etc.) and digital (video platforms, social media, television, etc.) advertising space to reach the target audience. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t
Actors <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Media buyers, advertising brokers.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

5.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Broadcasting and distribution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Distribution of advertisements through the channels selected to reach the public. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t
Actors <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Distribution<\/span> agents<\/span>, online<\/span> campaign<\/span> managers<\/span>, publishers.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

6.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Measuring and analysing performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Evaluating the effectiveness of campaigns using key performance indicators and adjusting strategies accordingly.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t
Actors <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Data analysts, marketing specialists.<\/span><\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The advertising industry focuses on the creation and dissemination of promotional messages to influence consumer behaviour. It’s a field that combines creativity and strategy to capture attention, spark interest and inspire action. It uses a variety of media, including digital, print, outdoor, television and radio, to deliver targeted brand messages. <\/p>\n","protected":false},"author":1,"featured_media":37101,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-30745","domaine-icc","type-domaine-icc","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAdvertising - PRISM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prism-vs.ch\/en\/domaine-icc\/advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising - PRISM\" \/>\n<meta property=\"og:description\" content=\"The advertising industry focuses on the creation and dissemination of promotional messages to influence consumer behaviour. It's a field that combines creativity and strategy to capture attention, spark interest and inspire action. It uses a variety of media, including digital, print, outdoor, television and radio, to deliver targeted brand messages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prism-vs.ch\/en\/domaine-icc\/advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"PRISM\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T16:00:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prism-vs.ch\/wp-content\/uploads\/2024\/01\/PRISM-Domaines_publicite_01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"254\" \/>\n\t<meta property=\"og:image:height\" content=\"226\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prism-vs.ch\/en\/domaine-icc\/advertising\/\",\"url\":\"https:\/\/prism-vs.ch\/en\/domaine-icc\/advertising\/\",\"name\":\"Advertising - PRISM\",\"isPartOf\":{\"@id\":\"https:\/\/prism-vs.ch\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/prism-vs.ch\/en\/domaine-icc\/advertising\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/prism-vs.ch\/en\/domaine-icc\/advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/prism-vs.ch\/wp-content\/uploads\/2024\/01\/PRISM-Domaines_publicite_01.png\",\"datePublished\":\"2024-01-25T15:31:44+00:00\",\"dateModified\":\"2025-12-18T16:00:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/prism-vs.ch\/en\/domaine-icc\/advertising\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/prism-vs.ch\/en\/domaine-icc\/advertising\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/prism-vs.ch\/en\/domaine-icc\/advertising\/#primaryimage\",\"url\":\"https:\/\/prism-vs.ch\/wp-content\/uploads\/2024\/01\/PRISM-Domaines_publicite_01.png\",\"contentUrl\":\"https:\/\/prism-vs.ch\/wp-content\/uploads\/2024\/01\/PRISM-Domaines_publicite_01.png\",\"width\":254,\"height\":226},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/prism-vs.ch\/en\/domaine-icc\/advertising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/prism-vs.ch\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/prism-vs.ch\/en\/#website\",\"url\":\"https:\/\/prism-vs.ch\/en\/\",\"name\":\"PRISM\",\"description\":\"Programme de mise en R\u00e9seau, d\u2019Innovation et de Soutien aux M\u00e9tiers cr\u00e9atifs\",\"publisher\":{\"@id\":\"https:\/\/prism-vs.ch\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/prism-vs.ch\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/prism-vs.ch\/en\/#organization\",\"name\":\"PRISM\",\"url\":\"https:\/\/prism-vs.ch\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/prism-vs.ch\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/prism-vs.ch\/wp-content\/uploads\/2023\/12\/prism-logo.svg\",\"contentUrl\":\"https:\/\/prism-vs.ch\/wp-content\/uploads\/2023\/12\/prism-logo.svg\",\"caption\":\"PRISM\"},\"image\":{\"@id\":\"https:\/\/prism-vs.ch\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/prism_vs\/\",\"https:\/\/www.linkedin.com\/company\/prism-vs\/\",\"http:\/\/www.youtube.com\/@PRISM-vs\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Advertising - PRISM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prism-vs.ch\/en\/domaine-icc\/advertising\/","og_locale":"en_US","og_type":"article","og_title":"Advertising - PRISM","og_description":"The advertising industry focuses on the creation and dissemination of promotional messages to influence consumer behaviour. It's a field that combines creativity and strategy to capture attention, spark interest and inspire action. It uses a variety of media, including digital, print, outdoor, television and radio, to deliver targeted brand messages.","og_url":"https:\/\/prism-vs.ch\/en\/domaine-icc\/advertising\/","og_site_name":"PRISM","article_modified_time":"2025-12-18T16:00:25+00:00","og_image":[{"width":254,"height":226,"url":"https:\/\/prism-vs.ch\/wp-content\/uploads\/2024\/01\/PRISM-Domaines_publicite_01.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/prism-vs.ch\/en\/domaine-icc\/advertising\/","url":"https:\/\/prism-vs.ch\/en\/domaine-icc\/advertising\/","name":"Advertising - PRISM","isPartOf":{"@id":"https:\/\/prism-vs.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prism-vs.ch\/en\/domaine-icc\/advertising\/#primaryimage"},"image":{"@id":"https:\/\/prism-vs.ch\/en\/domaine-icc\/advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/prism-vs.ch\/wp-content\/uploads\/2024\/01\/PRISM-Domaines_publicite_01.png","datePublished":"2024-01-25T15:31:44+00:00","dateModified":"2025-12-18T16:00:25+00:00","breadcrumb":{"@id":"https:\/\/prism-vs.ch\/en\/domaine-icc\/advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prism-vs.ch\/en\/domaine-icc\/advertising\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prism-vs.ch\/en\/domaine-icc\/advertising\/#primaryimage","url":"https:\/\/prism-vs.ch\/wp-content\/uploads\/2024\/01\/PRISM-Domaines_publicite_01.png","contentUrl":"https:\/\/prism-vs.ch\/wp-content\/uploads\/2024\/01\/PRISM-Domaines_publicite_01.png","width":254,"height":226},{"@type":"BreadcrumbList","@id":"https:\/\/prism-vs.ch\/en\/domaine-icc\/advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/prism-vs.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Advertising"}]},{"@type":"WebSite","@id":"https:\/\/prism-vs.ch\/en\/#website","url":"https:\/\/prism-vs.ch\/en\/","name":"PRISM","description":"Programme de mise en R\u00e9seau, d\u2019Innovation et de Soutien aux M\u00e9tiers cr\u00e9atifs","publisher":{"@id":"https:\/\/prism-vs.ch\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prism-vs.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/prism-vs.ch\/en\/#organization","name":"PRISM","url":"https:\/\/prism-vs.ch\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prism-vs.ch\/en\/#\/schema\/logo\/image\/","url":"https:\/\/prism-vs.ch\/wp-content\/uploads\/2023\/12\/prism-logo.svg","contentUrl":"https:\/\/prism-vs.ch\/wp-content\/uploads\/2023\/12\/prism-logo.svg","caption":"PRISM"},"image":{"@id":"https:\/\/prism-vs.ch\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/prism_vs\/","https:\/\/www.linkedin.com\/company\/prism-vs\/","http:\/\/www.youtube.com\/@PRISM-vs"]}]}},"_links":{"self":[{"href":"https:\/\/prism-vs.ch\/en\/wp-json\/wp\/v2\/domaine-icc\/30745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prism-vs.ch\/en\/wp-json\/wp\/v2\/domaine-icc"}],"about":[{"href":"https:\/\/prism-vs.ch\/en\/wp-json\/wp\/v2\/types\/domaine-icc"}],"author":[{"embeddable":true,"href":"https:\/\/prism-vs.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":4,"href":"https:\/\/prism-vs.ch\/en\/wp-json\/wp\/v2\/domaine-icc\/30745\/revisions"}],"predecessor-version":[{"id":38427,"href":"https:\/\/prism-vs.ch\/en\/wp-json\/wp\/v2\/domaine-icc\/30745\/revisions\/38427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prism-vs.ch\/en\/wp-json\/wp\/v2\/media\/37101"}],"wp:attachment":[{"href":"https:\/\/prism-vs.ch\/en\/wp-json\/wp\/v2\/media?parent=30745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}