{"id":38088,"date":"2025-10-10T11:40:25","date_gmt":"2025-10-10T09:40:25","guid":{"rendered":"https:\/\/prism-vs.ch\/comment-lia-revolutionne-les-etudes-de-marche-dans-le-jeu-video-le-cas-de-wizdom-academy\/"},"modified":"2025-11-21T13:33:56","modified_gmt":"2025-11-21T12:33:56","slug":"how-ai-is-revolutionising-market-research-in-video-games-the-case-of-wizdom-academy","status":"publish","type":"post","link":"https:\/\/prism-vs.ch\/en\/how-ai-is-revolutionising-market-research-in-video-games-the-case-of-wizdom-academy\/","title":{"rendered":"How AI is revolutionising market research in video games: the case of Wizdom Academy"},"content":{"rendered":"\t\t
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Creating a video game is a complex process that requires multiple phases of testing and adjustment. At a recent conference, Matthieu Saussaye, founder of the Valais-based start-up Pulse Partners<\/u><\/a>, presented how his Smartinterview technology, based on artificial intelligence (AI), made it possible to quickly and easily gather qualitative feedback following the pre-launch of the game \u2018Wizdom Academy\u2019<\/u><\/a> developed by Kipwak Studio<\/u><\/a>, based in Le Bouveret.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201890% of consumers have a more favourable opinion when brands give them the opportunity to share their views,\u2019 says Matthieu Saussaye. Therefore, it is not enough to ask ChatGPT for opinions and advice when creating a product. \u2018The data from these models is from the past, whereas when creating video games or new products, you have to look to the future.\u2019 Even if language models generate something that seems good, it is not the raw truth of the customer, with often unverified and biased data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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An innovative solution for Wizdom Academy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It was precisely to meet these challenges that Pulse Partners developed its Smartinterview platform, which has been successfully applied to the development of Wizdom Academy, a video game that has already been \u2018whislisted\u2019 by more than 50,000 people even before its release.<\/p>

\u2018Our approach improves existing feedback, allowing us to better extract what is useful,\u2019 explains Matthieu Saussaye. \u2018We replace one-to-one interviews with AI-powered feedback collection software with voice recognition, which allows us to extract very rich feedback and guides the questions until we obtain useful answers.\u2019
For Wizdom Academy, this technology has enabled it to answer crucial strategic questions. \u2018We needed to identify key player segments, determine the most popular price segments and features, and analyse barriers to purchase.\u2019<\/p>

Pulse Partners’ solution radically transforms the way video game developers can interact with their community of testers and future players. \u2018The AI integrated into the platform identifies, classifies and sorts in-depth customer feedback.\u2019 This intelligent automation of the process offers considerable efficiency gains. \u2018We enable iteration in hours rather than months, as is the case with traditional one-to-one meetings. Classification is automatic, simplifying product launch.\u2019<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Beyond gaming: multiple applications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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While the example of Wizdom Academy perfectly illustrates the application of this technology in the video game industry, Matthieu Saussaye points out that its use extends far beyond that, to all types of product launches, communication campaigns and market research.<\/p>

This versatility makes Smartinterview a valuable tool for any company seeking to better understand the expectations and reactions of its potential customers, while optimising the time and resources devoted to this crucial stage of development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Interview conducted on 13 May 2025 in Monthey during the <\/i>PRISM Conference<\/u><\/i><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Creating a video game is a complex process that requires multiple phases of testing and adjustment. At a recent conference, Matthieu Saussaye, founder of the Valais-based start-up Pulse Partners, presented how his Smartinterview technology, based on artificial intelligence (AI), made it possible to quickly and easily gather qualitative feedback following the pre-launch of the game \u2018Wizdom Academy\u2019 developed by Kipwak Studio, based in Le Bouveret.<\/p>\n","protected":false},"author":2,"featured_media":37544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[99],"tags":[],"class_list":["post-38088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai"],"acf":[],"yoast_head":"\nHow AI is revolutionising market research in video games: the case of Wizdom Academy - PRISM<\/title>\n<meta name=\"description\" content=\"Market research: Pulse Partners' solution is transforming the way video game developers interact with testers and future players.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prism-vs.ch\/en\/how-ai-is-revolutionising-market-research-in-video-games-the-case-of-wizdom-academy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How AI is revolutionising market research in video games: the case of Wizdom Academy\" \/>\n<meta property=\"og:description\" content=\"Market research: Pulse Partners' solution is transforming the way video game developers interact with testers and future players.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prism-vs.ch\/en\/how-ai-is-revolutionising-market-research-in-video-games-the-case-of-wizdom-academy\/\" \/>\n<meta property=\"og:site_name\" content=\"PRISM\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-10T09:40:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-21T12:33:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prism-vs.ch\/wp-content\/uploads\/2025\/10\/Matthieu-Saussaye_conference-IA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lilia Carril\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How AI is revolutionising market research in video games: the case of Wizdom Academy\" \/>\n<meta name=\"twitter:description\" content=\"Market research: Pulse Partners' solution is transforming the way video game developers interact with testers and future players.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/prism-vs.ch\/wp-content\/uploads\/2025\/10\/Matthieu-Saussaye_conference-IA.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lilia Carril\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/prism-vs.ch\/en\/how-ai-is-revolutionising-market-research-in-video-games-the-case-of-wizdom-academy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/prism-vs.ch\/en\/how-ai-is-revolutionising-market-research-in-video-games-the-case-of-wizdom-academy\/\"},\"author\":{\"name\":\"Lilia Carril\",\"@id\":\"https:\/\/prism-vs.ch\/en\/#\/schema\/person\/6dc6880c980fb04c0c233f64ad290a7b\"},\"headline\":\"How AI is revolutionising market research in video games: the case of Wizdom Academy\",\"datePublished\":\"2025-10-10T09:40:25+00:00\",\"dateModified\":\"2025-11-21T12:33:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/prism-vs.ch\/en\/how-ai-is-revolutionising-market-research-in-video-games-the-case-of-wizdom-academy\/\"},\"wordCount\":453,\"publisher\":{\"@id\":\"https:\/\/prism-vs.ch\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/prism-vs.ch\/en\/how-ai-is-revolutionising-market-research-in-video-games-the-case-of-wizdom-academy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/prism-vs.ch\/wp-content\/uploads\/2025\/10\/Matthieu-Saussaye-Conference-PRISM-e1760089512878.jpg\",\"articleSection\":[\"AI\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prism-vs.ch\/en\/how-ai-is-revolutionising-market-research-in-video-games-the-case-of-wizdom-academy\/\",\"url\":\"https:\/\/prism-vs.ch\/en\/how-ai-is-revolutionising-market-research-in-video-games-the-case-of-wizdom-academy\/\",\"name\":\"How AI is revolutionising market research in video games: the case of Wizdom Academy - 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