{"id":38118,"date":"2025-07-25T12:50:00","date_gmt":"2025-07-25T10:50:00","guid":{"rendered":"https:\/\/prism-vs.ch\/artificial-intelligence-in-graphic-design-a-tool-not-a-threat\/"},"modified":"2025-11-21T13:34:30","modified_gmt":"2025-11-21T12:34:30","slug":"artificial-intelligence-in-graphic-design-a-tool-not-a-threat","status":"publish","type":"post","link":"https:\/\/prism-vs.ch\/en\/artificial-intelligence-in-graphic-design-a-tool-not-a-threat\/","title":{"rendered":"Artificial intelligence in graphic design: a tool, not a threat"},"content":{"rendered":"\t\t
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Artificial intelligence (AI)<\/u><\/a> is disrupting many professional sectors, and graphic design is no exception to this technological revolution. Tim Meylan, a graphic design teacher at the Valais School of Design and Art (EDHEA)<\/u><\/a> in Sierre, recently shared his thoughts on the impact of AI in this creative field. His analysis offers a nuanced insight into the challenges and opportunities facing graphic design professionals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u2018Graphic design<\/u><\/a> is currently undergoing a transition with regard to AI. We don’t know how far our profession will evolve,\u2019 explains Tim Meylan. This transformation is part of a broader movement towards the democratisation of creative tools. \u2018AI in design is linked to the democratisation of tools, as in other professions. A few years ago, it was already possible for non-experts to work with programmes such as Core or Illustrator.\u2019<\/p>

Despite this increasing accessibility, Tim Meylan remains confident about the added value of professionals. \u2018Today, a professional can easily tell the difference between an AI creation and one made by a graphic designer.\u2019 This distinction is based on the expertise, critical thinking and aesthetic sensibility of a trained professional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A powerful assistant rather than a competitor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Far from seeing AI as a threat to the profession, Tim Meylan sees it more as a complementary tool that can increase designers’ efficiency and creativity. \u2018These technologies allow us to work much faster, for example when cutting out an image. It’s like having an extra employee. We can take our visuals much further.\u2019<\/p>

This vision of AI as a collaborator also extends to the strategic aspects of the profession. Tim Meylan points out that AI can, for example, help to evaluate and synthesise large files and brand descriptions. It is therefore a formidable tool for pushing the boundaries, provided it is used wisely.<\/p>

For Tim Meylan, the difference between an amateur and a professional lies in how these new technologies are used. \u2018You have to stay active and not be like the layman who is satisfied with the first result generated by AI,\u2019 he says, emphasising the importance of a critical approach and an iterative process when using the tools.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Is it time to rethink the role of graphic designers?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At the end of his presentation, the teacher reiterated that AI is neither a threat nor a miracle solution for graphic designers, but rather a paradigm shift. \u2018It transforms tools and methods, inviting us to rethink the role of graphic designers: creators? curators? translators of ideas into visual forms?\u2019<\/p>

This transformation of the profession highlights what remains uniquely human in the creative process. \u2018More than ever, the graphic designer’s eye, culture and sense of choice will make the difference,\u2019 concludes Tim Meylan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Comments gathered on 13 May 2025 in Monthey during the PRISM Conference<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Tim Meylan recently shared his thoughts on the impact of AI in graphic design.<\/p>\n","protected":false},"author":2,"featured_media":35350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[99],"tags":[],"class_list":["post-38118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai"],"acf":[],"yoast_head":"\nArtificial intelligence in graphic design: a tool, not a threat - PRISM<\/title>\n<meta name=\"description\" content=\"Tim Meylan recently shared his thoughts on the impact of AI in graphic design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prism-vs.ch\/en\/artificial-intelligence-in-graphic-design-a-tool-not-a-threat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artificial intelligence in graphic design: a tool, not a threat\" \/>\n<meta property=\"og:description\" content=\"Tim Meylan recently shared his thoughts on the impact of AI in graphic design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prism-vs.ch\/en\/artificial-intelligence-in-graphic-design-a-tool-not-a-threat\/\" \/>\n<meta property=\"og:site_name\" content=\"PRISM\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-25T10:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-21T12:34:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prism-vs.ch\/wp-content\/uploads\/2025\/05\/54522733356_36a7faea9f_c.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lilia Carril\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Artificial intelligence in graphic design: a tool, not a threat\" \/>\n<meta name=\"twitter:description\" content=\"Tim Meylan recently shared his thoughts on the impact of AI in graphic design.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/prism-vs.ch\/wp-content\/uploads\/2025\/05\/54522733356_36a7faea9f_c.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lilia Carril\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/prism-vs.ch\/en\/artificial-intelligence-in-graphic-design-a-tool-not-a-threat\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/prism-vs.ch\/en\/artificial-intelligence-in-graphic-design-a-tool-not-a-threat\/\"},\"author\":{\"name\":\"Lilia Carril\",\"@id\":\"https:\/\/prism-vs.ch\/en\/#\/schema\/person\/6dc6880c980fb04c0c233f64ad290a7b\"},\"headline\":\"Artificial intelligence in graphic design: a tool, not a threat\",\"datePublished\":\"2025-07-25T10:50:00+00:00\",\"dateModified\":\"2025-11-21T12:34:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/prism-vs.ch\/en\/artificial-intelligence-in-graphic-design-a-tool-not-a-threat\/\"},\"wordCount\":471,\"publisher\":{\"@id\":\"https:\/\/prism-vs.ch\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/prism-vs.ch\/en\/artificial-intelligence-in-graphic-design-a-tool-not-a-threat\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/prism-vs.ch\/wp-content\/uploads\/2025\/05\/54522733356_36a7faea9f_c.jpg\",\"articleSection\":[\"AI\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prism-vs.ch\/en\/artificial-intelligence-in-graphic-design-a-tool-not-a-threat\/\",\"url\":\"https:\/\/prism-vs.ch\/en\/artificial-intelligence-in-graphic-design-a-tool-not-a-threat\/\",\"name\":\"Artificial intelligence in graphic design: a tool, not a threat - 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