{"id":38126,"date":"2025-07-14T13:30:28","date_gmt":"2025-07-14T11:30:28","guid":{"rendered":"https:\/\/prism-vs.ch\/le-chateau-de-chillon-ameliore-son-accueil-avec-un-chatbot-dope-a-lia-retours-dexperience\/"},"modified":"2025-11-21T13:32:31","modified_gmt":"2025-11-21T12:32:31","slug":"chillon-castle-improves-its-visitor-experience-with-an-ai-powered-chatbot-feedback","status":"publish","type":"post","link":"https:\/\/prism-vs.ch\/en\/chillon-castle-improves-its-visitor-experience-with-an-ai-powered-chatbot-feedback\/","title":{"rendered":"Chillon Castle improves its visitor experience with an AI-powered chatbot: feedback"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"38126\" class=\"elementor elementor-38126 elementor-35546\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dd661b e-flex e-con-boxed e-con e-parent\" data-id=\"9dd661b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f17a4df e-con-full e-flex e-con e-child\" data-id=\"f17a4df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa3194 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"cfa3194\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Switzerland&#8217;s most visited historical monument, Chillon Castle, has implemented an artificial intelligence (AI)-powered chatbot to improve the visitor experience. Developed by start-up Ask Mona, this service provides personalised answers to tourists&#8217; many questions, 24 hours a day and in several languages. After several months of use, the initial findings are positive, even if humans must remain at the centre of the visitor experience and the costs of such a tool are not insignificant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fa0834 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9fa0834\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.chillon.ch\/en\/\" target=\"_blank\" rel=\"noopener\"><u>Chillon Castle<\/u><\/a>, which welcomes 400,000 visitors in 2024, more than three-quarters of whom come from abroad, launched this project after the Covid-19 pandemic. \u2018We lost a third of our staff as a result of the health crisis,\u2019 explains Marta Dos Santos, director of the Chillon Castle Foundation. \u2018We were looking for a solution to offer visitors a way to prepare for their visit with peace of mind, while relieving our information teams.\u2019<\/p><p>The chatbot, named \u2018Bonne de Bourbon\u2019 in reference to a historical figure linked to the castle, was designed with several specific objectives in mind:<\/p><ul><li>To be accessible on mobile devices<\/li><\/ul><ul><li>To operate in three languages<\/li><\/ul><ul><li>To provide a 24-hour information service<\/li><\/ul><ul><li>To explain the heritage and historical context of the site<\/li><\/ul><p>\u2018Our chatbot is based on three essential building blocks: an existing language model, optimised so that the data only concerns the ch\u00e2teau; a no-code customer back office that allows the ch\u00e2teau team to add content to the database; and an intuitive user interface that is fully integrated into the website,\u2019 explains Alix Debussche of <a href=\"https:\/\/www.askmona.ai\/\" target=\"_blank\" rel=\"noopener\"><u>Ask Mona<\/u><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cba3613 elementor-widget elementor-widget-video\" data-id=\"cba3613\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=gt893muTM2I&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ecc2e7 elementor-widget elementor-widget-spacer\" data-id=\"6ecc2e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa6bd6b elementor-widget elementor-widget-heading\" data-id=\"fa6bd6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mostly positive feedback<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c777cca elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"c777cca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c24ba1f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c24ba1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since its launch, the chatbot has enjoyed growing success. \u2018In 2022, with the non-AI version, we had 10,000 users. In 2024, that figure jumped to 17,600 people,\u2019 notes Marta Dos Santos. \u2018It is used 75% of the time on mobile devices, which confirms our initial intuition.\u2019<\/p><p>According to the ch\u00e2teau&#8217;s director, there are many benefits:<\/p><ul><li>Considerable time savings in creating questions and answers<\/li><\/ul><ul><li>A reduction in manually processed queries<\/li><\/ul><ul><li>The ability to respond in all languages, including Chinese, which represents 13% of the audience<\/li><\/ul><ul><li>Personalised responses with relevant redirects on the website<\/li><\/ul><ul><li>A speed of execution that visitors appreciate<\/li><\/ul><p>\u2018On the other hand, the launch of the chatbot has not led to savings in reception staff. This technology allows us to provide answers about value-added services such as guided tours. This is a significant benefit for the team.\u2019<\/p><p>One particularly interesting aspect is human interaction with the avatar. \u2018We noticed that nearly a quarter of users engaged in small talk with Bonne de Bourbon, sometimes asking amusing questions such as \u201cwhy was the ch\u00e2teau built next to the motorway?\u201d\u2019 smiles Marta Dos Santos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8813d7 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"b8813d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;2&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/prism-vs.ch\/wp-content\/uploads\/2025\/05\/54521865797_c5e8311d73_c-768x432.jpg\" alt=\"Marta dos Santos\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/prism-vs.ch\/wp-content\/uploads\/2025\/06\/54522734026_9a80123c32_b-768x432.jpg\" alt=\"54522734026_9a80123c32_b\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/prism-vs.ch\/wp-content\/uploads\/2025\/06\/54522987673_4aea97b404_b-768x432.jpg\" alt=\"Alix Debussche\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/prism-vs.ch\/wp-content\/uploads\/2025\/06\/54522734066_485dabd58c_b-768x432.jpg\" alt=\"54522734066_485dabd58c_b\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/prism-vs.ch\/wp-content\/uploads\/2025\/06\/54521865817_7aee3076e6_b-768x432.jpg\" alt=\"54521865817_7aee3076e6_b\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/prism-vs.ch\/wp-content\/uploads\/2025\/06\/54522734811_164dbf948c_b-768x432.jpg\" alt=\"54522734811_164dbf948c_b\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/prism-vs.ch\/wp-content\/uploads\/2025\/06\/54522987153_9c3642044c_b-768x432.jpg\" alt=\"54522987153_9c3642044c_b\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/prism-vs.ch\/wp-content\/uploads\/2025\/06\/54523091940_9e29538e04_b-768x432.jpg\" alt=\"54523091940_9e29538e04_b\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7483821 elementor-widget elementor-widget-spacer\" data-id=\"7483821\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bfdc68 elementor-widget elementor-widget-heading\" data-id=\"8bfdc68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identified limitations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc5f72b elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"bc5f72b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37f83ad elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"37f83ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Despite these positives, the ch\u00e2teau&#8217;s director identifies several challenges and limitations associated with the chatbot. The main ones are sustainability and cost. \u2018These tools quickly become obsolete, at a significant cost. As it stands, this chatbot will not last 5 to 10 years. A budget must be set aside each year to keep it up to date.\u2019 In addition, AI can sometimes misinterpret queries and give responses that lack nuance. For staff who are unfamiliar with digital technology, this can be a hindrance. A certain technological dependency is also created with this type of tool. The director also noted that ChatGPT&#8217;s answers about the castle were sometimes more comprehensive than those given directly on the chatbot. \u2018We realise that generic AI tools are quickly becoming very powerful.\u2019<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e570eaa elementor-widget elementor-widget-heading\" data-id=\"e570eaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Humans remain essential<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d221bc5 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"d221bc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f24e06 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0f24e06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For Marta Dos Santos, the conclusion is clear. \u2018An intelligent chatbot cannot replace humans in cultural sites, particularly in reception. It should be seen as a work tool that needs to be framed.\u2019 She also emphasises the importance of a tailor-made approach. \u2018These tools must be designed specifically for cultural venues. It doesn&#8217;t work when it&#8217;s too general.\u2019<br \/>Ultimately, this experiment demonstrates that artificial intelligence can bring real added value to cultural institutions, provided it is implemented with precision and remains a complement to, rather than a replacement for, human expertise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4654414 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4654414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i>Comments collected on 13 May 2025 in Monthey during the <a href=\"https:\/\/prism-vs.ch\/en\/ai-will-not-replace-human-creativity-but-it-can-contribute-to-it\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">PRISM Conference<\/span><\/a><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Switzerland&#8217;s most visited historical monument, Chillon Castle, has implemented an artificial intelligence (AI)-powered chatbot to improve the visitor experience. Developed by start-up Ask Mona, this service provides personalised answers to tourists&#8217; many questions, 24 hours a day and in several languages. After several months of use, the initial findings are positive, even if humans must remain at the centre of the visitor experience and the costs of such a tool are not insignificant.<\/p>\n","protected":false},"author":1,"featured_media":35335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[99],"tags":[],"class_list":["post-38126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chillon Castle improves its visitor experience with an AI-powered chatbot: feedback - PRISM<\/title>\n<meta name=\"description\" content=\"Chillon Castle has implemented a chatbot based on artificial intelligence (AI) to improve the visitor experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prism-vs.ch\/en\/chillon-castle-improves-its-visitor-experience-with-an-ai-powered-chatbot-feedback\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chillon Castle improves its visitor experience with an AI-powered chatbot: feedback\" \/>\n<meta property=\"og:description\" content=\"Chillon Castle has implemented a chatbot based on artificial intelligence (AI) to improve the visitor experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prism-vs.ch\/en\/chillon-castle-improves-its-visitor-experience-with-an-ai-powered-chatbot-feedback\/\" \/>\n<meta property=\"og:site_name\" content=\"PRISM\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-14T11:30:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-21T12:32:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prism-vs.ch\/wp-content\/uploads\/2025\/06\/54521865797_c5e8311d73_c-e1752069887594.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"323\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hosting@cimark.ch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Chillon Castle improves its visitor experience with an AI-powered chatbot: feedback\" \/>\n<meta name=\"twitter:description\" content=\"Chillon Castle has implemented a chatbot based on artificial intelligence (AI) to improve the visitor experience.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/prism-vs.ch\/wp-content\/uploads\/2025\/06\/54521865797_c5e8311d73_c-e1752069887594.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"hosting@cimark.ch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/prism-vs.ch\/en\/chillon-castle-improves-its-visitor-experience-with-an-ai-powered-chatbot-feedback\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/prism-vs.ch\/en\/chillon-castle-improves-its-visitor-experience-with-an-ai-powered-chatbot-feedback\/\"},\"author\":{\"name\":\"hosting@cimark.ch\",\"@id\":\"https:\/\/prism-vs.ch\/en\/#\/schema\/person\/4be7b57ce948d60b8a15be7cb86e462e\"},\"headline\":\"Chillon Castle improves its visitor experience with an AI-powered chatbot: feedback\",\"datePublished\":\"2025-07-14T11:30:28+00:00\",\"dateModified\":\"2025-11-21T12:32:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/prism-vs.ch\/en\/chillon-castle-improves-its-visitor-experience-with-an-ai-powered-chatbot-feedback\/\"},\"wordCount\":692,\"publisher\":{\"@id\":\"https:\/\/prism-vs.ch\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/prism-vs.ch\/en\/chillon-castle-improves-its-visitor-experience-with-an-ai-powered-chatbot-feedback\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/prism-vs.ch\/wp-content\/uploads\/2025\/05\/54521865797_c5e8311d73_c.jpg\",\"articleSection\":[\"AI\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prism-vs.ch\/en\/chillon-castle-improves-its-visitor-experience-with-an-ai-powered-chatbot-feedback\/\",\"url\":\"https:\/\/prism-vs.ch\/en\/chillon-castle-improves-its-visitor-experience-with-an-ai-powered-chatbot-feedback\/\",\"name\":\"Chillon Castle improves its visitor experience with an AI-powered chatbot: feedback - 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