Craftsmanship
Definition and description
of the industry
Craftsmanship refers to the creation of objects by hand or with simple tools, where personal skill and technique play a crucial role. The industry encompasses a wide range of products, including jewellery, textiles, pottery, furniture and many others. Craftsmanship is often associated with the preservation of traditional and cultural techniques, while adapting to modern tastes and needs.
Key steps and players
in the value chain
1.
Creation
Conception and creation of handcrafted objects.
Actors
Craftsmen, designers.
2.
Sourcing
Acquisition of quality materials, often local or specialised.
Actors
Raw material suppliers, local collectors.
3.
Manufacture
Handmade products manufacture, with an emphasis on quality and uniqueness.
Actors
Craftsmen, apprentices.
4.
Promotion
Promoting handcrafted products, often by highlighting their uniqueness and history.
Actors
Vendors, online platforms, craft fairs
5.
Sale
Direct sales or distribution via specialist shops and online platforms.
Actors
Shops, markets, e-commerce.
6.
Expansion
Access to new markets, often in collaboration with craft promotion organisations.
Actors
Exporters, international trade networks.
7.
Preserving knowledge
Preserving traditional techniques and training new generations of craftsmen.
Actors
Master craftsmen, craft schools.
