Design
Definition and description
of the industry
The design industry is about creating visual and functional solutions in different fields such as graphic design, industrial design, fashion, user interface (UI) and user experience (UX). It combines aesthetics, practicality and innovation to improve the appearance and use of everyday objects, digital services and living or working spaces.
Key steps and players
in the value chain
1.
Research and conceptualisation
Understanding user needs and designing innovative solutions.
Actors
Designers, design researchers, product managers.
2.
Design creation and development
Creation of prototypes and designs that meet functional and aesthetic criteria.
Actors
Graphic designers, industrial designers, fashion designers.
3.
Testing and iteration
Evaluating prototypes, collecting feedback and improving design concepts.
Actors
UX/UI testers, product testers, focus groups.
4.
Production
Mass production of finished designs, management of quality and compliance with specifications.
Actors
Manufacturers, production workshops.
5.
Marketing and communications
Promotion of design creations through various communication channels and media.
Actors
Marketing specialists, photographers, copywriters.
6.
Distribution and marketing
Marketing design products or services and managing the supply chain.
Actors
Distributors, resellers, e-commerce platforms, licences.
7.
After-sales service and product development
Post-sales support and reflection on future improvements based on trends and user feedback.
Actors
Customer services, in-house design teams.
