Digital Creation
Definition and description
of the industry
Digital creation refers to all artistic and technical processes that use digital technologies as a means of expression or as a production tool. This includes digital visual arts, electronic music, multimedia performances, virtual reality, video games and much more. This industry is characterised by constant innovation, interactivity with audiences and a fusion of traditional disciplines, thus redefining the cultural experience in the digital age.
Key steps and players
in the value chain
1.
Conceptualisation and design
This is the first stage, where the idea is born and the artistic and technical outlines of the project are defined.
Actors
Creators, digital artists, game designers.
2.
Production and development
Transforming concepts into tangible products using dedicated software and programming skills.
Actors
Development studios, software engineers, interaction designers.
3.
Distribution
Making digital creative works available to the public.
Actors
Digital distribution platforms, application shops, online galleries.
4.
Promotion and marketing
Strategies to maximise the visibility and engagement of the target audience.
Actors
Digital marketing agencies, influencers, critics.
5.
Consumption and user experience
The final stage where the product is tested by users, generating feedback and interaction.
Actors
Audience, online communities, gamers.
6.
Support and updates
Maintaining engagement through updates and ongoing support to enrich the user experience.
Actors
Customer support services, post-launch development teams.
