Press
Définition et description
de l'industrie
The press market is made up of entities involved in the production, publication and distribution of news and information content. It ranges from printed newspapers and magazines to digital news platforms and blogs. The actors in this industry seek to inform the public, often in real time, while navigating a media landscape that is changing rapidly as a result of digitalisation and new content consumption habits.
Key steps and players
in the value chain
1.
Reporting and gathering information
Research, verification, and on-site information gathering for news.
Actors
Journalists, reporters, correspondents.
2.
Recording, writing and editing
Transformation of the information gathered into articles, editorials and reportage.
Actors
Writers, editors, columnists.
3.
Monetisation
Sale of advertising space and management of subscriptions and single-issue sales.
Actors
Sales teams, marketing specialists.
4.
Production and printing
Graphic conception and physical printing of newspapers and magazines.
Actors
Graphic designers, typographers, printers.
5.
Distribution
Delivery of publications to points of sale and subscribers.
Actors
Distributors, newspaper vendors, delivery services.
6.
Digitalisation and online distribution
Adapting and uploading content for digital platforms, optimising for search engine.
Actors
Web content managers, SEO specialists, developers.
7.
Interaction and engagement with the reader
Moderation of comments, analysis of reading habits and adaptation of the content strategy.
Actors
Community managers, data analysts.
