Press

Définition et description
de l'industrie

The press market is made up of entities involved in the production, publication and distribution of news and information content. It ranges from printed newspapers and magazines to digital news platforms and blogs. The actors in this industry seek to inform the public, often in real time, while navigating a media landscape that is changing rapidly as a result of digitalisation and new content consumption habits.

Key steps and players
in the value chain

1.

Reporting and gathering information

Research, verification, and on-site information gathering for news.

Journalists, reporters, correspondents.

2.

Recording, writing and editing

Transformation of the information gathered into articles, editorials and reportage.

Writers, editors, columnists.

3.

Monetisation

Sale of advertising space and management of subscriptions and single-issue sales.

Sales teams, marketing specialists.

4.

Production and printing

Graphic conception and physical printing of newspapers and magazines.

Graphic designers, typographers, printers.

5.

Distribution

Delivery of publications to points of sale and subscribers.

Distributors, newspaper vendors, delivery services.

6.

Digitalisation and online distribution

Adapting and uploading content for digital platforms, optimising for search engine.

Web content managers, SEO specialists, developers.

7.

Interaction and engagement with the reader

Moderation of comments, analysis of reading habits and adaptation of the content strategy.

Community managers, data analysts.

Call for projects

— Audiovisual