Radio and television
Definition and description
of the industry
The radio and television industry covers the production and broadcasting of audio and video content via radio and television channels. This sector includes a wide range of content, including news, educational programmes, entertainment, talk shows and drama series. Radio and television continue to play a key role in information and entertainment, despite the rise of digital technology.
Key steps and players
in the value chain
1.
Content development
Creation and planning of programmes tailored to target audiences.
Actors
Scriptwriters, producers, researchers.
2.
Production
Recording and production of audiovisual segments for broadcast.
Actors
Film crews, sound engineers, directors.
3.
Post-Production
Processing, editing and post-production of content produced for broadcast.
Actors
Editors, mixers, graphic designers.
4.
Diffusion
Transmission of programmes by hertzian waves, cable or satellite.
Actors
Broadcast technicians, transmission control rooms.
5.
Marketing and advertising
Promotion of programmes and sale of advertising space to announcers.
Actors
Marketing teams, advertising space sellers.
6.
Digital distribution
Making content available on digital platforms for an online audience.
Actors
Streaming platforms, websites.
7.
Audience interaction
Engaging with the public through various channels and gathering feedback.
Actors
Animators, social networks, audience services.
8.
Archiving and rights management
Content preservation and management of copyright and licences.
Actors
Archivists, lawyers.
